Utilizing Yelp as an essential component of your online presence can be a big asset for your business, especially if you’re a local one. As a local business trying to drum up attention and business, having great Yelp reviews can make a big difference. More and more people have begun to trust Yelp as an authority on local businesses, so it’s essential for yours to use Yelp to its advantage.
But how do you do that? Check out these tips on how to enhance your profile and your strategy to build your local business, inspire positive reviews, and get the most out of your presence on Yelp.
Check out the Competition
Keeping up with the Joneses, so to speak, is a good idea of you’re new to Yelp or looking for ideas on how to improve your presence. Take a look at your competitors profiles, try to distinguish who’s thriving and who’s not, see what they’re doing right—or wrong. This can help you get an idea of what your local market is looking for and give you inspiration on ways that you can enhance your profile.
Make a Powerful Profile and an Impressive Photo Gallery
Having high quality services and products is obviously one way to get great reviews, return clients, and even more business. But having a high-quality and informative profile (and photo gallery) can increase your credibility, create a positive atmosphere, and do your business a lot of good as well.
Recognize the Importance of Customer Reviews and Strive to Improve Them
We all know that having positive reviews on Yelp means good things for your local business. But aside from ensuring your services and products are worthy of good reviews (always an important step), how do you help your business boost its positive reviews and reduce negative ones?
- Start by claiming your business on Yelp. Surprisingly, most businesses have no idea how to do this, so here’s where you start.
- Pay attention to your reviewers—and RESPOND to them.
- Also, don’t forget that you can leverage reviews from outside of Yelp. Post a review you received from another source in quotations on your profile, this will help give your business extra credibility even if the review wasn’t from Yelp itself.