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Studies About Online Reviews

Since its inception, ReviewInc has teamed with multiple prestigious Universities to study the importance of online reviews. ReviewInc also conducts its own independent studies. These ReviewInc studies are freely available to quote, as long as ReviewInc (and when applicable the University) is cited as the source.

Woodbury University Reviews Online Study
Return on Investment

The ROI of Reviews Management

The study conducted with Woodbury University demonstrates the impact of reviews on revenue. 83% indicated revenue increases with a one star improvement.

(Contact us to sponsor or co-sponsor studies or surveys)

Effectiveness Study of Online Reviews
Effectiveness

The Most Effective Form of Advertising

This multi-year consumer study, conducted by ReviewInc, shows that over 40% of consumers say reviews are the MOST important factor in choosing a business.

(Additional studies available at blog.reviewinc.com)

Harvard Business School Reviews Online Study
Harvard

1-star Improvement = +9% Revenue

Harvard Business School conducted a study 2011 demonstrating that a single star improvement would increase revenue by 5% to 9%.


(ReviewInc is not associated with Harvard Business School)