Most online business ratings and reviews are made up of two components – the text of the review and the star rating assigned to the business. Many visitors to company ratings sites only look at these one to five-star ratings, skipping the text of the review. By finding a way to manage company reviews, particularly your company’s star rating, you can enhance and protect your company’s brand and online reputation.
The vast majority of visitors to review web sites want a quick and easy way of assessing whether restaurants, stores or other businesses will offer a quality experience. The star rating gives a quick visual method of making that assessment. According to a 2011 Harvard Business School study, there’s a strong link between star ratings and business success. The study found that by increasing a business’s average rating by one star, sales were driven upward by five to nine percent. Businesses that were able to improve their company’s star rating substantially by several stars experienced huge spikes in sales, according to the study.
This study backs up what Internet marketing professionals experience in their work – the fact that Internet star ratings can be make or break for many businesses. For companies that wish to boost their company reputation and mitigate any bad ratings, ReviewInc has several tools that can help.
ReviewInc can manage company reviews to leverage positive customer experiences to promote positive exposure for your company. For example, using ReviewInc’s tools, when customers write an online review on your site, they’ll be asked to provide a star ranking. If the customer rates your business at four or five stars, he or she will be invited by ReviewInc to post their review to other sites. Writers of negative reviews will not be invited to share. Instead, an instant alert is sent to you or your staff.
This provides business owners with the opportunity to get in touch with a negative reviewer to work out a resolution to mitigate their poor experience and revise the review. In addition to this service, ReviewInc supplies clients with e-mail reports concerning reviews, allowing business owners to better track online business ratings of their facilities. It also gives business owners and managers a better feel for the pulse of their business’s customer satisfaction efforts, allowing them to make quicker, more informed corrective actions if necessary.